Product bundles can feature the same, similar, complementary or unrelated products that target the same audience. They can be applied both as automatic promotion or with the use of a discount code. The promotion applied to the bundle can be, for example, a new fixed price, amount off or percentage discount, or a free product or sample. Product bundlesĪ product bundle is a set of products sold together at a promotional price. It helps you to manage your budget and, for example, grant a bigger discount for bigger orders to motivate customers to spend more (buy more, save more promotion).įor example, Athletic Brewing Co offered a tiered percentage off promotion based on the total order value. Using tiered promotions allows you to implement different rules for different customers or different orders within the same campaign, instead of launching various promotions for various customers or various order levels. They can be both automatic promotions and discount coupon promotions. They can feature a percentage off or a nominal discount as well as other types of incentives. Tiered promotions can be based on various variables, like order value, volume but also customer status (for example, VIP customers get a higher discount). The higher the order value, the bigger the discount offered. The tiers can be varied, for example, by the order value. Tiered promotions (staggered promotions) are promotions that offer different levels of discount. Learn more: The ultimate guide to coupon campaigns 3. On the other hand, automatic discounts are more difficult to track and protect from abuse than, for example, unique coupons (that are more difficult to hack and easier to track on a 1:1 level).Īn example of automatic promotion is Saje’s promotion featuring 20% off on diffusers and diffuser blends. It can increase promotion usage and reach. Auto-applied discounts are easier for customers, as they do not need to find, remember and apply the coupon code. Automatic discounts are more commonly used for site-wide or publicly available promotions. Automatic promotionsĪn automatic promotion (also known as a cart promotion, auto-applied promotion or automatic discount) is a promotion type that does not require a promo code to be applied at the checkout to work. Here is a short overview of types of sales promotions, split by the promotion mechanism applied: 1. Promotions can vary by the mechanism, so the way they are applied, for example, with or without a coupon code, using a gift card, based on some events (like customer referrals) or customer loyalty. Learn more: Everything you need to know about promotion marketing Types of sales promotions by promotion mechanism It is a very high-level overview of promotion types you can use in your marketing strategy. I have written this blog post to give you a general outline of types of promotion mechanisms, incentives and special promotion types that are commonly used across industries. There are plenty of promotion mechanisms, incentives and limitations you can use for almost limitless promotional scenarios. Sales promotions can take many forms, from simple price discounts available publicly to unique coupon codes sent based on the customer’s exact location, granted for specific products and only within a limited timeframe. 10+ Sales Promotion Types (With Examples)
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